UNICEF Leverages Critical Mention for Real-Time Campaign Monitoring

"The economic downturn has made it especially crucial for non-profit organizations to gauge the effectiveness of their communications and key in on which messages are resonating most with broadcast audiences," said Sean Morgan, CEO, Critical Media. "The services we provide through our Critical Mention platform enable the U.S. Fund for UNICEF to leverage the most comprehensive broadcast infrastructure in the world to measure awareness for each unique fundraising campaign. We look forward to contributing to its future endeavors and are committed to helping UNICEF and other non-profits achieve their philanthropic goals in any way we can."