University of Michigan Selects Blackbaud Enterprise CRM and Target Analytics
Last year, the University selected Blackbaud Enterprise CRM to undergo a comprehensive assessment to ensure that the solution could support its complex needs. Blackbaud completed the assessment successfully and demonstrated that the solution’s future development path fit the University’s evolving needs.
On August 28, 2009, the University contracted with Blackbaud for a full implementation. Blackbaud Enterprise CRM will provide the University with enhanced capabilities in fundraising, marketing, prospect research, volunteer and event management, and website administration. In addition, the solution will provide highly flexible reporting and analytical capabilities, strong data security and end-user access administration, and out-of-the-box technical tools to support configuration and customization options.
Blackbaud Enterprise CRM will centralize data from more than 40 University fundraising units located on three different campuses and from more than 1,000 users that access constituent information in different ways and require different views of the data. In addition, the solution will provide improved reporting and information deployment, integration with other University systems, streamlined accounting, and technical support activities.
Additionally, the University’s prospect research team will partner with Blackbaud’s Target Analytics division to provide the University’s gift officers with real-time data and prospect information. The University’s team will use the prospect research functionality powered by ResearchPoint™ in Blackbaud Enterprise CRM to build comprehensive prospect profiles. The University will also use Target Analytics services including ProspectPoint® and its complete giving set of custom modeling to assess prospects’ ability and likelihood to make gifts, and WealthPoint® for ongoing wealth updates and individual searching.
From a financial perspective, Blackbaud expects to recognize revenue related to this contract over the next two to three years and does not expect a material revenue impact during 2009.
With more than 25 years of experience serving higher education institutions, Blackbaud has partnered with over 1,900 universities, colleges, and foundations worldwide by providing solutions that help secure funding, demonstrate accountability, and build strong relationships with alumnae/alumni, students, parents, and supporters. For more information about Blackbaud’s solutions for higher education organizations, visit www.blackbaud.com/highered.
About the University of Michigan
Founded in 1817, the University of Michigan is a leading public university known for research, interdisciplinary programs, international outreach, academics, and athletics. The University is renowned for its interdisciplinary research initiatives, such as nanoscience and technology, energy, and life sciences. It includes an award-winning health care system, which consistently ranks high on the Honor Roll of America's Best Hospitals compiled by U.S. News and World Report and three regional campuses (Ann Arbor, Flint, and Dearborn). Last year, U-M completed an historical $3.2 billion campaign, called the Michigan Difference. At the time, it was the largest amount ever raised by a public university. www.umich.edu.
About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School,Lincoln Center, In Touch Ministries, Tulsa Community Foundation, Ursinus College,Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
