Tech Talk: Rebranding on the Web — and Then Some
U.S. Fund for UNICEF launches completely redesigned, retooled Web site
One of the main objectives of the redesign, says Tim Ledwith, director of interactive donor communications for the U.S. Fund for UNICEF, was to improve “user-experience” during donation processing and page browsing. The organization also wanted to expand online options for people purchasing its cards and gifts, since it boasts a fairly large e-commerce component.
- Companies:
- Kintera Inc.
- U.S. Fund For UNICEF
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