Tech Talk: Rebranding on the Web — and Then Some

“Our previous site had just become outdated and obsolete, both in terms of functionality and architecture,” Ledwith says. “The design was five years old.”

Despite fairly steady growth in online donations and e-commerce, the U.S. Fund for UNICEF simply wanted to give supporters more options. In fact, according to reports, the organization saw a 28 percent increase in the amount of money raised via the Internet from 2002 ($1.04 million) to 2003 ($1.3 million).