Tech Talk: Rebranding on the Web — and Then Some
U.S. Fund for UNICEF launches completely redesigned, retooled Web site
Going forward, Ledwith says, the organization plans to use Kintera’s content-management system to launch an online pledge program and leverage more personalized, targeted e-mail campaigns.
Aside from the myriad new site features, the U.S. Fund for UNICEF redesigned with re-branding in mind, including changing its logo, tag line and color palette.
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- Companies:
- Kintera Inc.
- U.S. Fund For UNICEF
Paul Barbagallo
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%0D%0A%20%20Partnering%20with%20Internet-software%20and%20-services%20firm%20Kintera,%20the%20organization%20focused%20on%20three%20core%20elements%3A%20fundraising,%20advocacy%20and%20education.%20Among%20the%20many%20new%20features,%20the%20site%20now%20captures%20member%20data%20for%20a%20more%20personalized%20Web%20experience,%20deploys%20eNews%20and%20allows%20visitors%20to%20take%20immediate%20action%20on%20children’s%20issues.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fus-fund-unicef-launches-completely-redesigned-retooled-web-site-32272%2F" target="_blank" class="email" data-post-id="2962" type="icon_link"> Email Email
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