Use this checklist to make sure your organization’s e-mails get through, get opened and get read.

By Margaret Battistelli Gardner

10. Check the results from your last mailing.
Does everything look right? If the open rates look suspiciously low, if there’s something askew, don’t hit the “send” button again before calling your e-mail service provider and asking it to help you take a closer look at your data. There might be some issues you don’t see, and you might be able to stop the same mistake from happening twice.