Use this checklist to make sure your organization’s e-mails get through, get opened and get read.

By Margaret Battistelli Gardner

As e-mail is given a larger chunk of space in the fundraiser’s toolkit, organizations are learning that you can’t just hit “send” and hope for the best. Even more than that of physical postal addresses, the e-mail universe is a fluid, soupy milieu where inhabitants can change identities on a whim and contact information has the lifespan of a snowflake in August.