Use this checklist to make sure your organization’s e-mails get through, get opened and get read.

By Margaret Battistelli Gardner

That said, there’s more to worry about when it comes to e-mail than just the fickle nature of the people behind the screen names. Even if you get that right — your lists are clean, up to date and relevant — you still have to do something to ensure that what does get through actually means something to the people it gets through to. It has to mean enough to avoid the dreaded “delete” or “mark as read” fate.