Use this checklist to make sure your organization’s e-mails get through, get opened and get read.

By Margaret Battistelli Gardner

6. Send test messages.
Set up a test group of people on different mail clients (AOL, MSN, Gmail, other company accounts, if possible) and ask them all to check the message after you’ve sent it to see if it looks correct to them. Remember that not all e-mail clients will display the message the same way. This is important. HTML coding for the Web and coding an e-mail message are two different skills. Don’t let an agency or freelancer with little or no experience in this area create an e-mail without testing the final product extensively.