Use this checklist to make sure your organization’s e-mails get through, get opened and get read.

By Margaret Battistelli Gardner

7. Check the text version.
Remember that some people will receive what you send in a text format. Double-check the text version to make sure that it looks good, too.

8. Choose the right lists.
If you have multiple lists, make sure that you select the correct one. And if there are people you want to suppress, make sure your suppression selection is in place.

9. The page should be fully functional.
If you’re driving people to a specific landing page, make sure the page is fully operational, and that all of the links on the page work properly.