Use Testimonials to Ask for Planned Gifts

Testimonials put a very personal face on planned giving. They give your organization a way to tell an interesting story while clearly demonstrating that donors are willing to make a planned gift that perpetuates values that are important to them -- and to your other donors -- and that also will make a significant difference in the lives of the people your organization serves. Planned gifts are a great way for donors to leave a personal legacy, and they are simple to make. Using testimonials from donors that highlight these benefits of giving will inspire others to follow their lead. The advantage of using testimonials is that a donor is actually doing the ask.