Use Testimonials to Ask for Planned Gifts

6) Include testimonials in newsletters, on your Web site and even in presentations at donor-recognition events. Testimonials also make great solicitation letters if you decide to do a planned-gift acquisition letter targeting other loyal donors.

Nina P. Berkheiser, CFRE, is president of Your Nonprofit Advisor Inc. She can be reached via www.yournonprofitadvisor.com.