Come Up First in Search

By using keywords or phrases that relate to the content on your page in the ALT tag, you give search engines yet another way to determine the relevance of a page and then match it to a searcher’s results.

Pay attention to what is put in your metadata
This sounds a little (OK, maybe a lot) geeky, but metadata is an important part of SEO. Metadata is information used by search engines for both the description and page link that shows up in search results. It is in the coding of your Web page but not visible to your Web site visitors. Because of its importance in SEO, you should customize this information for each page and use the description metadata to really explain what the page is about. Ask your webmaster to use different keywords and descriptions on each page.