Come Up First in Search

Understanding which keywords best represent your organization helps provide a framework for thinking about how to optimize your Web site for search engines. This, in a nutshell, is search engine optimization.

Have a content-rich Web site
The buzz term “content-rich” means your Web site is full of information that attracts interest from your target audience, and the information is updated on a regular basis. For some organizations, these updates are nonstop. For others, it is less frequent. In either case, understanding what your audience expects from your Web site is critical.