Voices Carry

You've heard the objections. "Our executive director would never say that." "She'll never sign this." "It doesn't sound like our president at all."

All of that might be true, but that's not the point. For most nonprofits, donors more than likely have no idea who the head of the organization is, let alone how that person "sounds." Think about it. Can you name the presidents or executive directors of all the nonprofits whose names you know? And of the presidents or executive directors you can identify, do you know what each of them "sounds like" in person or in print?