Voices Carry
If your letter signer has a unique 'voice,' use that to enliven your direct mail.
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The letter repeatedly asks me to take the "Dump Reid" pledge because Reid is the "ringmaster" of "Barack Obama's far-left agenda." The word ringmaster is underlined by hand three times in blue ink. "Obama and Reid are joined at the hip" is underlined with a blue swish a few lines later.
And that brings me to the package's second success. It takes a state race national and makes a solid case for why someone like me several thousand miles away from Nevada should give Angle money. The package is all about Reid and Obama and the liberal left, not Angle.
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Kimberly Seville
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