Voices Carry
If your letter signer has a unique 'voice,' use that to enliven your direct mail.
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I also applaud the package's little touches, like the title "Official Republican Nominee to Defeat Senator Harry Reid" under Angle's name in the letterhead. Reid is identified as the Senate Majority Leader once, but most often his title in this package is "conservative's #1 foe." And while the signature line repeats the title below her name, the letter is signed informally, "Sharron." The package does everything right to build rapport with potential donors.
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Kimberly Seville
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