Voices Carry

The only voice we should be concerned about is the voice that works — the voice that raises the most money. And the great thing about fundraising is that we can test one letter versus another, one style or voice against something very different, to find what works best. We can prove to signers and the guardians of their preferred copy styles that what they want might be hurting response significantly. And that's true no matter how educated your donors are or how "different" they are from any other group's.