Voices Carry
If your letter signer has a unique 'voice,' use that to enliven your direct mail.
Voices that raise expectations
Sometimes there are cases, however, when a letter's signer is someone who is not only a household name but also has a very recognizable "sounds like" quotient. Someone like, say, Sarah Palin.
The day her letter arrived in my mailbox I thought, "This is going to be good." In anticipation, I made myself a martini and sat down to savor it.
- Companies:
- Republican National Committee
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