Voices Carry
If your letter signer has a unique 'voice,' use that to enliven your direct mail.
A No. 10 ivory outer envelope with her name in the corner card, a nonprofit stamp with a mailer's cancellation mark and the "PERSONAL" teaser held great promise. The Republican National Committee's name and address were printed on the back flap in teensy type. Inside, a two-sheet, two-page personalized letter begins:
- Companies:
- Republican National Committee
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