Voices Carry
If your letter signer has a unique 'voice,' use that to enliven your direct mail.
About two weeks later I received another letter from Palin, this time in a white No. 10 with the same personal stationery look and an "URGENT" teaser.
The one-sheet, two-page personalized letter begins with the same five-line lead paragraph, interestingly. And it's also about "Victory 2010" but without the survey. Like the first one, it could have been signed by any Republican.
- Companies:
- Republican National Committee
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