Voices Carry
If your letter signer has a unique 'voice,' use that to enliven your direct mail.
A voice that rings true
Out of all the political mail I received about the midterm elections, the most martini-worthy was from Nevada U.S. Senate candidate Sharron Angle. It's really well-done in so many ways.
First, it's written in a voice consistent with Angle's public image. It delivered on every expectation I had with fabulous lines like, "Defeating Reid is like cutting off the head of a snake — it will spell doom for Obama's agenda!"
- Companies:
- Republican National Committee
Related Content
Comments
