Text Giving: A Tool, Not a Miracle
Use it wrong, and your organization can take it in the shorts.
● Celebrities. If you have a celebrity spokesperson who doesn't appeal to folks older than 60, having him or her promote text-to-give probably makes a lot of sense.
Remember, the power drill may be a failure at medicating the cat, but it's still super at making small round holes in things. So, keep your eye on text giving. It's a changing medium, and the limitations are likely to change or even go away over time. But for now, keep your wits about you and use it carefully. FS
- Companies:
- American Red Cross
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