Text Giving: A Tool, Not a Miracle
Use it wrong, and your organization can take it in the shorts.
I learned a lesson that day: No matter how great a tool is, it has limitations. A lot of nonprofits could use that lesson when it comes to fundraising tools — especially the shiny, new tool of mobile text giving. An astounding amount of money was raised in January for Haiti relief through text giving. The American Red Cross alone raised about $30 million. Several other organizations did well, too.
- Companies:
- American Red Cross
Related Content
Comments
