Text Giving: A Tool, Not a Miracle

Results, to put it mildly, have varied. Most new owners of text-to-give experienced only a trickle of revenue. Others did better.

But what few of them noted was the impact of their text-giving campaigns on other giving channels. I think if they had, the gold rush would have faded away like an overplayed Top 40 song. Here's the problem: If you use text-to-give improperly, you'll end up trading away involved, ongoing donors for anonymous, one-time, 
no-connection, low-dollar gifts. The revenue lost (or rather, the revenue never seen in the first place) adds up faster than a cat running from a power drill.