Text Giving: A Tool, Not a Miracle
Use it wrong, and your organization can take it in the shorts.
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Ways to use text giving
● Retail. If you have a commercial or retail partner that reaches a large and general audience, it can promote your offer with text-to-give as the call to action. That could generate revenue that's not otherwise coming your way.
● Events. At an event, where you have an involved audience and a clear avenue for collecting more sizeable gifts, you could use text-to-give to motivate extra giving for something specific on top of the main ask.
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- Companies:
- American Red Cross
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