Using 4 Online Tools to Inspire Volunteers and Donors, Part 1

"It's six to seven times more expensive to acquire new donors than it is to keep existing donors," Mintz said. "The new tools allow you to focus on donors via engagement marketing, and through utilizing these new tools, they'll help you acquire other new donors organically."

Event marketing
Constant Contact did a study comparing nonprofit engagement vs. B-to-B and B-to-C business engagement. What it found was that nonprofits are more active with events, use more promotional tools, have more events with larger turnouts, use more methods to manage registrations and are more likely to use event marketing tools. Mintz said that's because nonprofits really understand the engagement value of events, and "when nonprofits understand something, they go to town."