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Joe Boland
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And for good reason. According to a 2008 study by the International Experiential Marketing Association that Mintz referenced, 59 percent of marketing professionals worldwide consider live events to be the single most powerful tool in their arsenal. As Mintz said, "The world is going digital, which makes it even more important to get face to face today" to help you stand out and create a truly meaningful relationship.
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Joe Boland
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