Using 4 Online Tools to Inspire Volunteers and Donors, Part 2

[Editor's note: This is part 2 of a three-part series on the session, "Get Heard: Using Online Tools to Inspire Volunteers and Donors," by Erik Mintz, director of event marketing at Constant Contact, held at the Nonprofit Technology Conference. Click here for part 1.]

Social media
"Social-media marketing is a business tool if you do it right," Mintz said. "It's about people marketing on your behalf."