Using 4 Online Tools to Inspire Volunteers and Donors, Part 2

The ultimate goal is to get the people that matter to your organization — donors, influencers, activists — to connect, engage and share your message with their networks of friends. It's word-of-mouth marketing on steroids, given the enormous reach of social media. Social-media marketing is a business development activity, and if done thoughtfully, your fans take on the responsibility of marketing on your behalf.