Using 4 Online Tools to Inspire Volunteers and Donors, Part 2
"From a marketing perspective, it's about listening first, and then marketing," Mintz said.
Before you begin using social media organizationally, however, you need to know what you are trying to accomplish. Here are some goals Mintz shared that social-media marketing can help you achieve:
- Increase brand awareness by informing donors and prospects about who you are and what you can do for them.
- Provide great customer service by listening and responding to what your donors/supporters are saying to you and about you.
- Drive donations by providing compelling offers that inspire people to participate and share with their friends to generate new supporters.
- Improve customer retention by developing relationships so people will know, like and trust you.
Mintz then discussed the three major social networks that every organization should utilize in one form or another: Facebook, Twitter and LinkedIn.
- Companies:
- Constant Contact
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