Using 4 Online Tools to Inspire Volunteers and Donors, Part 3

E-mail marketing
“If you do e-mail marketing right, it can really grow your business,” Mintz said. “If not, people will think you’re spam.”

You certainly do not want your e-mails to be filtered as spam, so make sure to avoid sending unsolicited and unwanted e-mails, e-mails from an unknown sender, and e-mails with dubious or no opt-out. If donors and supporters see your e-mails as spam, connecting with them online becomes that much more difficult.