Creative & Copywriting: Using Creative to Power the 1-2 Punch of Mail and Web

It seems like an obvious move … until you look closely.

Some cross-channel retailers who haven't been able to dissect their housefiles into different segments of responders have suffered to the point that they've thrown out the baby with the bathwater. They've completely eliminated mail from their mixes and rely on e-mail alone to make most of their contacts.