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The cost of printing and postage has also discouraged pure-play retailers, who prior to this might have tried the powerful one-two punch of mail and Web.
With mail continuing to provide the best return on investment of any prospecting medium, and with the power it can have on a housefile, it's a shame to abandon it completely. Even if you can't afford to put a bigger piece (i.e., a catalog) in the mail, there are affordable alternative mailers that can work well if used as part of an integrated marketing strategy.
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