Creative & Copywriting: Using Creative to Power the 1-2 Punch of Mail and Web

This campaign from Wayfarers produced a 5 percent response rate in the mail to cold lists and generated high-quality leads that converted at a strong rate.

Cross-channel synergy
I've been watching retailers' efforts in this arena too, generating mail pieces for prospecting that will encourage walk-in traffic at brick-and-mortar stores or offering specials for Web-only purchases.