Using E-Commerce to Raise Money and Build Stronger Relationshi

E-Commerce: Raise Money, Build Constituent Relationships

August 30, 2005

By Vinay Bhagat

Through e-commerce, nonprofit organizations can raise new funds as well as attract new constituents, encourage them to get more involved, collect information about their interests and motivations, use that information to send more relevant communications and build relationships to encourage loyalty and ongoing support. Several nonprofit groups already run online stores using stand-alone e-commerce tools and services. For example, public radio stations sell premium items, such as videos and T-shirts, outside of pledge drives.