Using E-Commerce to Raise Money and Build Stronger Relationshi

For example, a wildlife preservation group could use constituent profile information to send an e-mail to constituents that have an interest in wolves -- which might include people who have purchased "save the wolves" T-shirts -- encouraging them to donate to a "save the wolves" fund. The organization also could display special wolf-related messages to those constituents when they are logged in to the organization's Web site.