Using E-mail to Engage

Using E-mail to Engage

Jan. 10, 2006

By Abny Santicola, associate editor, FundRaising Success

What's the best way for fundraisers to engage prospects in the online world? If you ask Sheeraz Haji, chief executive of GetActive, a Berkeley, Calif.-based provider of online relationship-management solutions for membership organizations, he'll tell you straight up, "It's e-mail."