Using E-mail to Engage

"Figure out how to have a communication program that includes a lot of e-mails that are about sharing content, engaging them in other ways. Maybe it's an online petition, an advocacy petition or a survey," Haji adds. "That's actually a real best practice for our clients that have had very successful results. [Organizations] like the Humane Society or CARE or Save the Children or Oxfam have really done a good job with that. It's basically engaging people with an e-newsletter or online advocacy action alert or something like that in ways that are not asking for money so that it really feels like there's a building of a relationship."