Using Elements Wisely

Though small, the outer envelope shows some girth, packed as it is with elements that include a reply device, 45 personalized address labels, 16 envelope seals, a 7-inch-by-10-inch letter and a BRE.

The organization makes use of every piece of messaging real estate on each of the elements included in the mailing. On the back of the reply device, for example, are nine lines where respondents can fill out their “personal intentions.” To the right of the personal intentions are boxes that respondents can check to indicate who or what they would like the Servants of Mary to pray for. Options include: Holy Father, Peace of Mind, Loved Ones, Cure of Addiction and Respect Life in all its Forms.