Using Online Special Events to Raise Money

By Greg McHale

Here’s what online fundraising isn’t: simply putting a “donate now” button on your Web site.

Online fundraising isn’t quite that simple, but it’s not that complicated, either. Why not find a way to involve your entire community in an activity that they will enjoy while tapping into a new revenue source?

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Companies:
Time Inc.

People:
Greg McHale

Places:
Cambridge, Mass.

Greg McHale Author's page

Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.