Using Online Special Events to Raise Money
3. OMITTING KEY INFORMATION FROM AN AUCTION HOME PAGE OR E-MAIL.
Why should they bid if they don’t understand what you’re doing?
4. NOT NOTIFYING BIDDERS WHEN THEY’VE WON AN ITEM.
They probably would want to know and receive their item.
5. BUILDING AN AUCTION AND EXPECTING IT TO RUN ITSELF.
Greg McHale is the founder of cMarket, an online-auction fundraising company based in Cambridge, Mass. He can be reached at gmchale@cmarket.com.
Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.
