Using Online Special Events to Raise Money
Research indicates that when donors get something in return for their contribution, they have a higher propensity to give. In fact, fundraising auctions tap into dollars that often are held separate from their charitable-giving budgets -- mainly, household discretionary dollars. And, when an auction is put onto the Internet, it is taken to an entirely new level.
Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.
