Using Online Special Events to Raise Money
Here are some best practices to help you out along the way.
1. CREATE A COMPELLING AUCTION HOME PAGE.
Make sure your auction home page says something about you. There’s no better place to share the history of your organization, the purpose for the online auction and how the proceeds will be used to benefit your cause. Remember, one of the major advantages of an online auction is being able to reach out to charitable bidders.
Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.
