Using Online Special Events to Raise Money
2. LEVERAGE YOUR COMMUNITY FOR ITEM DONATIONS.
Spending money to get items for your auction means less net profit for your organization. Use your auction home page to solicit donations. E-mail your community for donations. Don’t be shy. Trust me, they want to help. It’s even better if you can secure some unique items from high-profile donors. Some suggestions: an autographed baseball from a major-league star, “mayor for a day” arrangements, or dinner for six prepared by a local chef in a winner’s home. These items add excitement to your auction catalog and spur lots of friendly competitive bidding.
Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.
