Using Online Special Events to Raise Money
3. LEVERAGE BOARD MEMBERS, STAFF AND VOLUNTEERS TO RECRUIT SPONSORS.
Recruiting sponsors can defray the costs associated with running an online auction. Your board members, staff and volunteers most likely are well connected in your community and can help you make contact with potential sponsors. Make sure your team members are able to solidly communicate the value of sponsoring your online auction: better exposure, more bidders, etc.
Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.
