Using Online Special Events to Raise Money
4. DON’T BE AFRAID TO REACH OUT TO YOUR MEMBERS.
Your members care about your cause. Chances are they want to contribute to your online-auction fundraiser in some capacity. Send frequent e-mails about how they can get involved. Ask for item donations, tell them when the auction is open and remind them to bid now and bid often. You’re marketing your online event and your organization. Repetition works.
Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.
