Using Online Special Events to Raise Money
5. PROMOTE YOUR AUCTION OUTSIDE OF YOUR IMMEDIATE COMMUNITY.
Do you have a media partner? Maybe a radio station or community newspaper would be willing to promote your online auction. The more interested parties you draw, the more likely that you will drive up the bidding. And even if you don’t have access to a specific media partner, consider taking out an ad in your community newspaper or on your local cable station. Some of the best online auctions are run by individuals who understand both marketing and fundraising. Learn from them.
Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.
