Using Online Special Events to Raise Money
6. REMIND YOUR COMMUNITY MEMBERS OF YOUR FUNDRAISING GOAL.
Let your community share in the excitement that comes from meeting and exceeding your fundraising goals. Let them know how much you hope to raise and where the funds will go. As your auction progresses, send updates on how close you are to meeting your online-auction goals. This will create a challenge that everyone will strive to meet through bidding and referrals.
Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.
