Using Online Special Events to Raise Money
And for good measure, I’ll share some of the absolute worst practices I’ve seen from fundraising professionals who just didn’t understand the value of online fundraising auctions:
1. NOT USING E-MAIL OR NOT SENDING E-MAIL MESSAGES FREQUENTLY ENOUGH.
If they don’t know about your auction, chances are they won’t bid.
2. HOLDING AN AUCTION WITHOUT ENOUGH TIME TO EFFECTIVELY PROMOTE IT.
You need some time to build a compelling home page and promote your online event.
Greg McHale is the founder of Union Strong, LetsAllDoGood, LetsAllBeHeard and Bidding for Good. McHale believes that nonprofits of any size or budget should have access to simple, secure and powerful technology that lets them reach and interact with their supporters anytime, anywhere. Today, the firm has one goal: connect organizations that do good with the people that want to do good and care about the causes they support.
